The company does benefit a high score gives it bragging rights, while if the score is poor, the lab helps the company work through what went wrong.
You might not realize this, but in most cases antivirus companies pay for the privilege of having products tested by the independent labs. All three display a lock icon clicking them invites you to upgrade to AVG's security suite. Full protection includes panels for Hacker Attack protection, Privacy, and Payment protection. It marks the panels for Computer and Web & Email protection as basic protection. It clearly distinguishes free from premium features. The product's user interface features green and white text on a slate-gray background. If you click one of the pro-only features in the free antivirus, it suggests you upgrade to the AVG Internet Security - Unlimited suite. Also, there isn't a Pro edition of the basic antivirus. You install an antivirus, you only get an antivirus, which I like. With the current product line, AVG Zen is defunct. Last time I reviewed this product, it installed AVG Zen as a management and launching utility for AVG products. You can choose the free antivirus or start a 30-day free trial of the suite. There's a certain amount of upsell when you go to install the free antivirus, but it's much more laid back than that of, for example, Avira Antivirus. Of course, AVG only makes money if somebody purchases the for-pay security suite.
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